Tuesday, January 21, 2014

3 Tips To Create Effective Status Updates

When it comes to Facebook Status updates a question I’ve always been asked by brands is ‘How can I get more likes & comments on my status update’ . While there is no set formula on what makes a status update engaging there are a few thumb rules that help in making them more  appealing to the general Facebook audience. 
1. Use a picture
The old saying ‘A picture is worth a thousand words’ has never held truer than today. With audiences having lesser attention spans a picture grabs your fans attention almost instantly. Once you’ve piqued their interest with the picture they then proceed to actually read what you have said. It’s is this point that then leads them to interacting with the brand via a like or even better a comment. If you have video content - it ranks even higher. 
2. ”Quote” the article
When sharing interesting articles & blog posts try and pick out the most interesting line in the article or post and quote it in your status update. This again grabs your fans attention and makes them want to read the article you have posted. The quote gives them that little extra push to click the link & interact with you. Don’t be shy to have an opinion on the articles you post 
3. Short & Sweet = Effective
Remember this is a status update and not your blogpost. Keep your communication to your fans short & precise. Don’t use overly complicated language. Adding a call to action (click here, read this, tell us your thoughts) opens up ways for them to react and interact with your content.

With the decreasing attention span fans have and the increasing amount of content being generated and shared it’s important to find ways for the content you share to stand out & grab their attention.

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